The creation of a series of mascots for the Siad Group, a leader in the production of technical gases, was an exhilarating and deeply creative experience. This project provided the perfect opportunity to blend scientific rigor with the imagination of illustration, bringing to life a concept centered around the periodic table of elements. In such a technical and specialized context, the goal was to humanize and make the complexities of the gas world more accessible by translating scientific concepts into an engaging and visually appealing language.

The central idea of the project is based on a simple yet powerful intuition: to associate each profession within the Siad Group with a specific element from the periodic table, reflecting both the intrinsic characteristics of the corresponding gas and the unique traits of the professionals' roles within the company. Each mascot thus becomes more than just an abstract symbol; it represents a true alchemy between the work environment and the chemical element, merging human skills and scientific properties into a single visual identity.

Building on this concept, the mascots come to life in a captivating way: emerging from the structured order of the periodic table, they animate into colorful, charming cubes, each endowed with a unique and distinctive personality. The animation process brought these mascots to life in a dynamic and engaging manner. Each cube begins its transformation from the periodic table, almost as if it is being "forged" by the chemical element itself, and then emerges as a complete character, ready to represent the Siad world. This metamorphosis, captured in every detail, emphasizes the connection between science and creativity, turning the rigor of chemistry into a visually pleasing and memorable experience.

The final result is a video where the mascots, aligned like a small army of colors and personalities, move in harmony, telling the story of Siad through a new and original language. Every screenshot of the video reveals the care taken in the creation of each individual character, with particular attention to detail, making these mascots not only recognizable but also capable of effectively and charmingly communicating the world of technical gases and conveying a complex story with simplicity and ease.